Blindspot Works · UK
Your leads are going cold. Your onboarding is inconsistent. Your team is doing work that should be automated.
I help owner-managed businesses map their full customer journey, find exactly where they're losing time and money, and fix it, without adding more tools to the pile.
"Most businesses don't have a sales problem or a tech problem. They have a journey problem - and they've been too busy to look at it properly."
The Problem
You don't need more tools. You need clarity.
Most businesses invest in software, automation, and AI before they understand their own process. So the tools add complexity instead of removing it.
The result is a patchwork of systems that don't talk to each other, a team doing manual work that should be automated, and customers falling through gaps that nobody has properly mapped.
Before you spend another pound on technology, you need to see the journey your customers are actually on, not the one you think they're on.
These aren't technology problems. They're journey problems, and most businesses don't even realise they have one until they've mapped it properly.
- Do you find leads are going cold because follow-up depends on someone remembering to do it?
- Is your onboarding process inconsistent because it relies on tribal knowledge?
- Are you using five different tools that were meant to solve the same problem?
- Does your team spend hours each week on tasks that should take minutes?
- Have you thought about adding AI but don't know where it would actually make a difference?
- Does growth feel like it requires more people, when it really requires better systems?
Start Here
Getting Started
Every business is at a different stage. These are the best ways to get clarity on where yours is losing value, with no obligation to go further.
Free
The Book
Get a free copy of Barefoot Business: the 2017 Amazon bestseller on building a business that works without you being the bottleneck.
Get Your Free CopyFree
Business Journey Scorecard
Answer 15 questions and get a personalised report showing exactly where your business is losing value. Takes less than 5 minutes.
Take the Scorecard£249
Audit Call
A focused 90-minute diagnostic call. We look at your business, your customer journey, and where the gaps are costing you. You leave with clarity and a prioritised view of what to fix. No commitment beyond the call.
Find Out MoreGo Deeper
Working Together
For businesses ready to act on what they've found. These are structured engagements with a clear outcome, whether that's a coaching relationship, a mapped journey, or a running implementation.
£495/mo
Blindspot Works Coaching
An ongoing coaching relationship built around your business, not a generic programme. Fortnightly calls, weekly async check-ins, ongoing research and input that evolves as your business does.
Learn More£2,495
White Room Process
For business owners who want to get their quicker. A full-day, in-person workshop to map your complete customer journey end-to-end. Required before any implementation work begins. Discounted for existing coaching clients.
What's Involvedfrom £1,000/mo
Ongoing Implementation
Once your journey is mapped and priorities are clear, I work with a trusted network of specialists to implement the solutions we've designed, so you get the thinking and the delivery, without having to manage it yourself.
Let's TalkWho I Work With
This isn't for everyone. It might be for you.
A strong fit if you are...
An owner-managed business with 5–50 people that has grown beyond spreadsheets and manual processes, but hasn't yet built a proper operations or technology function. You know things could be slicker. You're ready to invest in getting them right, and you want a partner who can both think strategically and actually build things.
Also a strong fit if you...
Have invested in software or tools before and felt like you didn't get the value, or you're still doing things manually because nothing you tried actually stuck. You want someone who will look at the problem honestly, not sell you a solution looking for a problem.
Probably not the right fit if...
You're looking for someone to simply execute a brief you've already written. Or you need a team of 10 developers. I'm a specialist, not an agency - I work with a small number of clients at any time, and I'm selective about the engagements I take on.
Also not the right fit if...
You want cheap or fast. I offer neither. The businesses I work with see genuine, lasting improvement in how they operate - and that takes proper thinking, proper building, and a willingness to look honestly at how things currently work.
What Clients Say
Results, in their own words.
"I actively look for reasons to spend time with Pieter K de Villiers. The way he sees business, especially where time, systems, and opportunity are being lost is unique and incredibly valuable. Every conversation sharpens my thinking, processes and uncovers 1% improvements I didn’t even know were there. If you’re serious about improving how your business runs, speak to him."
"I've known and worked with Pieter for over a decade. We did the White Room Process workshop at SSC a few years ago, and the impact was immediate and lasting. His ability to take what feels inherently complex and make it simple and actionable is remarkable. Our business wouldn't be where it is today without the insights, challenging conversations and honest guidance Pieter has given us over the years. I'd recommend him without hesitation."
"I've worked with Pieter on multiple projects over the last decade, helping to build automated systems for Bespoke Talent, as well as custom Recruitement Process Management and AI driven software. Pieter's unique ability is two-fold: Firstly, find absolute clarity in complex systems and business processes, making it visible to those too close to it to see it. Secondly, he has relentless ability to remain focussed on the next most important task, without getting side-tracked by the noise that running a business throws at you every day. If you get the chance to work with him, don't hesitate."
About
More than a decade of helping businesses work smarter. Now with AI in the toolkit.
I'm Pieter K de Villiers. I've been working with business owners on process improvement and automation since 2014, long before AI became a buzzword. I understand how businesses actually run: the manual work-arounds, the hand-off failures, the bottlenecks that everyone knows about but nobody has quite figured out how to fix.
Along the way, I built MacantaCRM, a no-code CRM and process automation platform, from the ground up. Took it to market, and managed the transition through acquisition. I know what it's like to be the business owner trying to keep operations together, and I know what it takes to build systems that genuinely hold up under pressure.
That background shapes how I work. I'm not a developer who learned to talk to clients, and I'm not a strategist who hands you a report and leaves. I sit at the intersection of business thinking and technical delivery, which means the recommendations I make are ones that can actually be implemented, and the things I build are grounded in how your business works in practice.
I work with a small number of clients at any time. You'll work with me directly, not an account manager, not a junior consultant.
"Too many entrepreneurs are not aware of the key elements outlined in this book and, as such, will always struggle to break out of small business performance and into the big league."
- Martin Norbury, CEO & Founder at The Scalability Coach
Get your free copy
Podcast Appearances
Conversations worth listening to.
Episodes where I've talked about AI, automation, and how small businesses can build better systems.
Get Started
I take on a limited number of clients. Spaces are genuinely limited.
I work with a small number of businesses at any one time to ensure every client gets the attention they deserve. If you're interested in working together, the best first step is a short conversation. No commitment - just the first step in the right direction.
Let's Talk