Blindspot Works · UK
I find the gaps quietly costing your business time and clients - and fix them, without more tools, more staff, or more chaos.
Enquiries go cold. Satisfied clients don't leave reviews. New clients feel forgotten in week one. I fix all three, automatically, in under two weeks.
Is Your Business Ready to Scale Without You Holding It All Together?
The free Automation Readiness Assessment scores your business across four dimensions in five minutes and shows you exactly where the gaps are in your business, before they cost you any more.
Take The Free Assessment
Discover Where Your Business Is Quietly Leaking Value
You've built something strong. Steady revenue, loyal clients, a solid reputation. But growth feels heavier than it should. This 7-minute assessment reveals exactly where hidden friction is costing you time, profit, and headspace.
Find Your Value LeaksThe Problem
Your business is losing jobs it already has. Here is where they go.
Most service businesses lose between a third and half of their enquiries. Not because the quote was wrong or the price was too high, but because the response was too slow, the follow-up never happened, or the prospect felt like nobody was really on it.
The same businesses have few Google reviews, that do not reflect the quality of their work. Not because clients were unhappy, but because nobody asked at the right moment.
And the clients who do sign up often feel uncertain in the first two weeks, because onboarding depends on whoever has time that week rather than a system that runs the same way every time.
These are not technology problems. They are process problems. And they are fixable, without adding complexity, without hiring more people, and without spending months on a transformation programme.
- Do your enquiries get a response within minutes, or does it depend on who is available?
- How many Google reviews did you receive last month versus how many jobs you completed or customers you served?
- What does a new client experience in their first 48 hours, and is it consistent every time?
- Is your follow-up process documented, or does it live in someone's memory?
- When a job is done, does the client hear from you again, or does the relationship go silent?
- Could your business handle twice the enquiry volume with the systems you have today?
Start Here
Getting Started
Every business is at a different stage. These are the best ways to get clarity on where yours is losing value, with no obligation to go further.
Free
Value Leak Assessment
Find out exactly where your business is losing time, clients, and revenue. The free Value Leak Assessment scores your business across four dimensions and shows you precisely where to focus first. Takes five minutes.
Take the Free AssessmentFree
The Book
Get a free copy of Barefoot Business: the 2017 Amazon bestseller on building a business that works without you being the bottleneck.
Get Your Free CopyFrom £595
The Foundation Package
A complete automation system for your business, set up and running in under two weeks. Enquiry follow-up, new client welcome sequence, and Google review automation. All done for you.
See What's IncludedGo Deeper
Working Together
For businesses ready to act on what they've found. These are structured engagements with a clear outcome, whether that's a coaching relationship, a mapped journey, or a running implementation.
£495/mo
Blindspot Works Coaching
An ongoing coaching relationship built around your business, not a generic programme. Fortnightly calls, weekly async check-ins, ongoing research and input that evolves as your business does.
Learn More£2,495
White Room Process
For business owners who want to get there quicker. A full-day, in-person workshop to map your complete customer journey end-to-end. Required before any implementation work begins. Discounted for existing coaching clients.
What's InvolvedFrom £6,995
The Clarity Programme
A structured six-month engagement that maps your complete customer journey, closes the gaps costing you time and clients, and builds the systems your business needs to run without you. Twelve steps. Four phases. One clear outcome.
Find Out MoreWho I Work With
This isn't for everyone. It might be for you.
A strong fit if you are...
A service business with a team, trades, professional services, agencies, or any business that handles enquiries, delivers jobs, and wants more Google reviews than it currently has. You know things could run more smoothly. You are ready to invest a small amount monthly to make that happen, and you want it done for you, not handed to you as a project to manage yourself.
Also a strong fit if you...
You have tried software before and it gathered dust. You have bought a CRM that nobody used. You are sceptical of technology promises, and rightly so. This is different because I design the process first, build the automation second, and deliver it working. The system runs in the background. You do not have to manage it.
Probably not the right fit if...
You are looking for a cheap tool you can set up yourself, or you want a full agency with a team of ten. I work with a small number of clients personally, I am not the right fit if you need scale or speed over quality and fit.
What Clients Say
Results, in their own words.
"I actively look for reasons to spend time with Pieter. The way he sees business, especially where time, systems, and opportunity are being lost is unique and incredibly valuable. Every conversation sharpens my thinking, processes and uncovers 1% improvements I didn’t even know were there. If you’re serious about improving how your business runs, speak to him."
"I've known and worked with Pieter for over a decade. We did the White Room Process workshop at SSC a few years ago, and the impact was immediate and lasting. His ability to take what feels inherently complex and make it simple and actionable is remarkable. Our business wouldn't be where it is today without the insights, challenging conversations and honest guidance Pieter has given us over the years. I'd recommend him without hesitation."
"I’ve spent the last 10 years building as an entrepreneur with a very specific bias: I have zero interest in unnecessary process, bloated systems, or vendors who can only operate inside what they already know. I’ve met with 50+ software providers over that time. Almost all of them stayed in their lane. They could talk features, maybe optimize around the edges, but they couldn’t actually meet me at the level of how an entrepreneur thinks about building something from nothing. Pieter is the exception. He’s the only one I’ve worked with who can operate at the altitude of the vision and translate it into what actually needs to happen now. That sounds simple, but it’s one of the hardest gaps to close in building technology. What’s rare about Pieter is that he can stay in the clouds with you long enough to truly understand what you’re trying to create, and then come down and structure it into something real, scoped, and buildable. Just as important, he’s relentless about staying on track. That matters more than people think. Most entrepreneurs don’t fail because of lack of ideas, they fail because of distraction. Pieter creates the conditions where the vision actually gets executed without getting pulled into every shiny object along the way. If you’re looking for someone to just take orders, that’s not him. If you’re looking for someone who can think with you, challenge you, and turn vision into execution, he’s one of the very few I’ve seen who can actually do it."
About
I have been fixing this problem for over a decade. Now the tools to fix it properly are within reach of every small business.
I'm Pieter K de Villiers. I've been working with service business owners on process improvement and automation since 2014, long before AI became a buzzword. The problems I fix now are the same ones I have always fixed: enquiries that go cold, clients who feel forgotten, teams doing manually what should happen automatically.
The difference is that the tools available today make it faster and more affordable to fix them than ever before. What used to require a significant technology budget can now be set up in two weeks for a few hundred pounds.
Along the way, I built MacantaCRM, a no-code CRM and process automation platform, from the ground up. Took it to market, and managed the transition through acquisition. I know what it's like to be the business owner trying to keep operations together, and I know what it takes to build systems that genuinely hold up under pressure.
That background shapes how I work. I'm not a developer who learned to talk to clients, and I'm not a strategist who hands you a report and leaves. I sit at the intersection of business thinking and technical delivery, which means the recommendations I make are ones that can actually be implemented, and the things I build are grounded in how your business works in practice.
I work with a small number of clients at any time. You'll work with me directly, not an account manager, not a junior consultant.
"Too many entrepreneurs are not aware of the key elements outlined in this book and, as such, will always struggle to break out of small business performance and into the big league."
- Martin Norbury, CEO & Founder at The Scalability Coach
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Podcast Appearances
Conversations worth listening to.
Episodes where I've talked about AI, automation, and how small businesses can build better systems.
Get Started
I take on a limited number of clients. Spaces are genuinely limited.
I work with a small number of businesses at any one time to ensure every client gets the attention they deserve. If you're interested in working together, the best first step is a short conversation. No commitment - just the first step in the right direction.
Let's Talk